Hi there – I’m a creative technologist, and founder of Function & Form.
It’s a humble little web shop, but over the years we’ve achieved quite a lot — winning multiple awards and helping founders move from small sub-20 person startups to nine-figure acquisitions. While we’ve created some beautiful online experiences, our success has always come from a simple ethos: that Function has to be established first for Form to take shape. It’s a principle that was instilled in me at a very young age.
This website is my personal bio, and the journey that led to launching Function & Form. If you’re here for the work itself, you’ll find that over on the agency site.
Decorationconcealsfunction;Iprefertorevealthebeautyinfunction.
I grew up in a creative household. My father was a furniture designer and my mother a movement specialist and writer, so artistic expression was always purposeful. That distinction shaped how I think about design. Unlike fine art, which can be decorative and indulgent, design is a discipline where creativity is applied to solve problems. Decoration conceals function; I prefer to reveal its beauty.
After studying at the London College of Communication and the Arts Institute Bournemouth, I began my career in print and advertising at the Farringdon-based creative studio Clinic, working with brands such as Barclays, Network Rail, Madame Tussauds, the Premier League, Sky and Sega. Those early years were formative. I loved the craft of print and advertising, but as my interest in interaction grew I became increasingly drawn to the web. It felt like a space where design could behave, respond and evolve. Wanting to explore that properly, I taught myself to code.
After a period of freelance work I joined McCann as an interaction designer. But the industry at the time wasn’t really set up for people who bridged both design and development. Static mock-ups were still the norm, and multidisciplinary creatives didn’t quite have a place to sit. I found that surprising, and occasionally frustrating. After two years working internationally and realising that no environment fully embraced that blended skillset, I decided to build one myself.
Myworkcontinuestocentreonthebeliefthatdesignshouldbefunctional,adaptableandfuture-proof,andthatthebestdigitalideasemergewhendesignersanddevelopersthinkasone.
In 2015 I founded Function & Form with a simple premise: strategy first, purpose always, and no separation between how something looks and how it works.
Today Function & Form creates scalable interactive digital experiences and brand systems where creativity and technology are part of the same process rather than separate stages. My work continues to centre on the belief that design should be functional, adaptable and future-proof, and that the best digital ideas emerge when designers and developers think as one.
P.S. I send out a newsletter occasionally, usually when I’ve learnt something worth sharing. About digital experiences that leave room for human ones. And the things that shape how I design, build, and think. Subscribe here
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